About us

The beauty of Morocco wasn't just in its surroundings; it was in its people. Loubna admired the way Moroccan women carried themselves with elegance and strength, their beauty amplified by the use of traditional and natural cosmetics. This sparked in her a passion for beauty that was more than just skin deep. It was a kind of beauty that captured the spirit and the heart, just as much as the eye.

When she moved to Australia, she brought this vision with her. She noticed a need for beauty products that did more than just adorn – they should nourish, inspire, and empower. But Loubna didn't just want to create any beauty brand. She wanted to bring the essence of her Moroccan roots into every product, creating a unique blend of her past and present.

And thus, "Loubna" was born - a cosmetics brand that combined the resilience and sweetness symbolized by her name with the vibrant colors and traditional beauty secrets of Morocco. Every item isn't just a beauty product; it's a story of her journey, a blend of cultures, and a celebration of beauty in all its diverse forms.

Just like the date tree standing tall and resilient in the desert, blooming with sweet fruits against all odds, Loubna seeks to inspire women to find their strength, embrace their unique beauty, and always carry a piece of their culture with them, wherever they might go. Through "Loubna," she has not only brought a piece of Morocco to Australia, but she's also inviting every woman to embark on their own beautiful journey.